A person or business purchasing goods or services from a merchant using April to facilitate the payment. Customers are defined at the merchant level, so if an individual makes payments with multiple merchants, they will have a customer record for each of these merchants.

April supports two broad categories of customers:

Consumer customers are individuals typically making purchases from the merchant via e-commerce websites. They are uniquely identified by emailAddress for a given merchant.

Organisation customers represent businesses wishing to make purchases from the merchant. They are uniquely identified by referenceCustomerId for a given merchant.

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